How custom builds work
The four steps
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01
Tell us the problem
A conversation about how you work today and where it hurts. No spec, no jargon.
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02
Get a clear scope
What we'll build, when, and the monthly price, agreed in writing before any code is written.
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03
We build from proven parts
Most of the foundation already exists, so your money goes into the part that's unique to you.
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04
Subscribe and grow
Hosting, monitoring, updates and support included. No minimum term. The software grows with you.
What you pay
From $19.99 /mo
One monthly subscription, agreed before we start. We only charge a setup fee for significant new work unique to you; reusable parts have no setup fee. Any fee is quoted up front. No minimum term.
Included in every subscription
- Hosting on our infrastructure
- Monitoring around the clock by Down Control
- Updates, fixes and security patches
- Support from the engineers who built it
- Your data, exportable whenever you want it
Why it costs less
Most of what a business app needs (accounts, documents, scheduling, inventory, alerts) we've already built and run in production. You only pay for what's actually yours. See what we've built →
| Compare | Agency build | Off-the-shelf SaaS | Blue Cap |
|---|---|---|---|
| Upfront cost | Large project fee | None | Only significant, unique work — quoted up front |
| Monthly cost | Retainer, if offered | Per plan or per seat | From $19.99/mo |
| Fits your process | Yes | You adapt to it | Yes |
| Minimum term | Project contract | Often annual | None, cancel anytime |
| Hosting & updates | Extra retainer | Included | Included |
| Monitored 24/7 | Rarely | Varies | Yes, by Down Control |
| Who you talk to | Account manager | Support queue | The engineers who built it |
Straight answers
How much does a custom build cost?
Custom builds start at $19.99/mo. Your price depends on what you need, and we agree it with you in writing before any work starts.
Is there a setup fee?
Only if your build requires significant new work that's unique to you. Reusable parts we already run do not carry a setup fee. We'll quote any fee up front, never as a surprise.
Is there a minimum term?
No. You subscribe month to month and can cancel any time.
Who owns the software and the data?
Your data is always yours, and we'll export it for you if you leave. The software stays ours. That's what lets us reuse it across customers and keep your monthly price low.
Who will I be working with?
The engineers who scope, build and run your software. There is no account manager or support queue in between.
What if what I need isn't something you've built before?
Ask anyway. Most projects are a combination of parts we already run plus one piece that's unique to you. We'll tell you honestly if it's not a fit.
Ready to describe your problem?
Describe it in plain English. No spec needed. We'll tell you honestly whether we can build it, roughly what it would cost each month, and when you could have it.
- You talk to the engineers who will build it
- Reply within one business day
- No obligation, no sales sequence